Yahoo will on Wednesday set out plans to harness the collective knowledge and interests of its 400m regular users to develop the next generation of search technology and narrow the gap with internet juggernaut Google.
The vision, to be outlined at the company’s analyst day in San Francisco, comes as Google’s growing lead in search and its steady encroachment in e-commerce and other forms of internet activity have touched off a scramble among rivals.
Terry Semel, Yahoo’s chairman, revealed last week that the company had discussed merging at least part of its search business with Microsoft, though those talks were abandoned.
But in an effort to leap ahead of Google, Yahoo has been experimenting with tapping into the collective wisdom of its users.
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