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Evolution of the internet opens doors for Microsoft
By Richard Waters
Published: May 7 2007 03:00 | Last updated: May 7 2007 03:00
A coming shift in the dynamics of the internet advertising business, as the momentum starts to shift away from the keyword-based systems used by search engines, is one of the biggest factors behind Microsoft's takeover approach to Yahoo, according to industry executives and analysts.
Microsoft has shown few signs yet that it is even starting to win back any ground lost to Google in search, despite heavy investments over the past three years to build its own search engine and keyword advertising system.
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