FT.com / In depth - Google extends its advertising reach
Google extends its advertising reach
By Chris Nuttall in San Francisco
Published: June 2 2007 02:30 | Last updated: June 2 2007 02:30
Google on Friday extended its advertising reach with the acquisition of Feedburner, the news feed service.
The deal, rumoured to be worth $100m, is far smaller than its intended $3.1bn acquisition of DoubleClick, the online advertising company, but it opens up a growing area of advertising for the Silicon Valley company.
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